Human billboards used to advertise Dominos pizza have been banned by Nottingham City council after they were said to be degrading to staff.
The wobble boards had become a familiar sight on the streets of Nottingham. However, the city council had raised concerns over the ‘mobile advertising’ with staff standing at particularly busy highways where they posed a distraction towards drivers.
The Chief licensing, trading standards and anti social behaviour officer, Richard Antcliff, expressed his joy at the decision via twitter:
“Dominos pizza have agreed to pull their human mobile ad campaign in Nottinghamshire from tomorrow. Really positive outcome & understanding.”
In a statement Domino’s said:
“We have now come to the end of our marketing campaign in Nottingham and will no longer be using our wobble boarders.”