In a bid to recognize and promote the importance of independent retailers, a national grass-roots campaign will be taking place across the UK for a second time this Saturday.
Following last year’s success the ‘Small Business Saturday’ campaign will be returning to Nottingham on the 6th of December.
The non-political campaign supported by the Prime Minister encourages people to shop locally, and support independent businesses in their communities.
On the day of the campaign, retailers and consumers can expect talks and workshops to be given by entrepreneurs, along with a live Twitter stream which will offer those who cannot attend the event, the opportunity to ask questions through social media.
Natalie Gasson, development manager for the Federation of Small Businesses says the campaign is all about promoting awareness.
in 2013, over £460 million was spent on small businesses on the day of the campaign.
Robin Bellingham, co-owner of The Bead Shop in Market Street who took part in the campaign last year, believes it proved to be a success. Ahead of it’s return this weekend, he said:
We got more people in and more people spending on the American Express card, because incentives such as cash back and more points were used at the event to encourage the public to shop locally.
As part of the nationwide campaign, the Small Business Saturday tour bus visited Trinity Square in Nottingham on Tuesday. At the event, business advisers and social media specialists were available to offer their advice to independent businesses on ways they could promote themselves.