Superhero films are smashing box office records, but comic book shop owners in Nottingham say their sales are yet to benefit.
Since the release of Iron Man in 2008, Marvel, owned by Disney, have made nearly $3 billion in box office sales. Marvel: Avengers Assemble made over £5 billion, one of the most successful UK films in 2012.
But is there any correlation between the films and its original source material? In a poll taken in 2012, Avengers were shown to be more popular than their DC Comics counterpart, The Justice League, as shown below.
David Smith, owner of Mondo Comico in Nottingham, believes that even though interest in the genre is higher than ever before, the sales of comic books and graphic novels are still confined to a specialist market.
” Disney/ Marvel are doing fun stuff at the moment, people are responding to that and that can’t hurt. Places like Waterstones are now filled with comic books and graphic novels.
“Even though films like those in The Avengers franchise are popular, comic books and graphic novels are still a niche market. Places like Waterstones would see higher sales in comic books than I do.
“It is harder to track with things like The Avengers, or The Flash, because there’s not just one book. There are many issues that cover a long over-arcing story. Watchmen on the other hand is a lot easier to track the sales of, because it was only one book.”