Doctors are calling for calorie labels on alcohol to help reduce obesity. In the UK 10% of calorie intake comes from alcohol consumption.
The drinks industry said that labelling drinks with units of alcohol was more important than a calorie label, but were open to the idea.
Research by the Royal Society for Public Health suggested the measure would be popular with British drinkers.
The UK is currently one of the most obese nations in the world, with about a quarter of adults classed as overweight. Doctors claim that this startling statistic suggests that people may not be aware that a sugary doughnut is just as calorific as a large glass of wine.
Amy Gorton, supervisor at Vodka Revolution, believes everyone should know exactly how many calories they are drinking.